This Is The Uniform is a luxury womenswear brand based in London. Conceptual in its design ethos, the brand explores cultural and social ideas, each collection aiming to draw upon our relationship with clothing and its power to unite and divide us. The brand explores the systems and rules of dress placing particular emphasis on ideas of stereotype, perception and context. Through the dissection and re-appropriation of cult image, super trends, urban tribes and subcultures, This Is The Uniform creates a new sense of belonging. This Is The Uniform was launched by Jenna Young, a graduate of Goldsmiths University, in 2013. The new A/W15 collection.
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