“2013 turned out to be the year of our abandonment of Reduction. The collaboration with a baroque orchestra brought us deep into this periods arts and crafts. We invented methods to create generative calligraphy. Complex lettering on the border between type and image. All based on contemporary advertising photography – fashion, cars, luxury watches – all glittery things. We got more interested in letting our designs communicate in a rater sensoric, than just in an intellectual way. Dealing a lot with colors and photography. Forget about Bauhaus, no more typographic understatements – Maximize to the max!” Afrika is run by Florian Jakober and Michael Zehnder straight outta Zurich. Isn't besides the nice works the studios name simply amazing.
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